Your customised web copywriter!
Editorial content, which is sometimes underestimated, is one of the keys to a website’s effectiveness and return on investment. It is one of the main engines of your natural referencing (SEO) and will be the relay of your media strategy.
The web editor must master the principles of electronic writing, but also the fundamentals of web marketing. Objectives, conversion tunnels, web ergonomics, design… The assimilation of these concepts will allow him to produce effective pages and convert your visitors into customers.
D-Asset guides your talent through the web writing learning process. Through specialised modules, we will enable him to :
- produce editorial content adapted to surfing the web (computer, tablet, mobile);
- develop an impactful and convincing style;
- design a content strategy;
- make the navigation of your website more fluid;
- optimise your texts for search engines (SEO).
Master and internalise the production of your content!
Writing for the web is primarily based on a perfect understanding of the medium of the Internet and its use by the public. D-Asset will guide your talent so that it becomes familiar with the key elements:
- HTML markup
- titles and subtitles
- typographical variations
- use of hyperlinks (internal or external), rules
- the different page layouts (linear, block, accordion…)
- the different types of content (homepage, presentation of services, product sheet)
- the tone and different editorial styles
- etc.
In addition to learning the basics, it is essential that your talent can produce textual content adapted to your type of website:
- Institutional/corporate website (presentation of the company, main services)
- Webshop/ online shop/ e-commerce site (product sheets, first and second level categories)
- Blog (articles)
- NGO & public services information platform (general information, latest actions, presentation)
Natural referencing is the main source of traffic for most websites. It is also usually one of the biggest generators of sales and/or leads.
Among other actions (technical and external), SEO copywriting will really boost your domain’s natural traffic. Your D-Asset coaches will ensure that your talent will master all optimisation techniques, including
- keyword research
- structuring of content (tree structure)
- optimisation of the “hot zones” of the page (Title, URL, Meta Description, H1)
- internal linking
- etc.
Some benefits for your company:
Easier/Faster recruitment
Customisable skills
Immediately operational
Milestones
Efficiency/Agility
Budget optimisation
With more than 30 years of combined experience in digital marketing, D-Asset helps companies to internalise different areas of expertise. Social Media, SEA/SEO, Display/Video, Web Analytics, Web Redaction, Digital Marketing,...
Optimised staffing, concrete training, coaching and Follow up of your talent by a senior specialist... Seize all the opportunities offered by digital media with D-Asset!
D-Asset
Rue des Pêcheries, 78/9
1160 Auderghem
Belgium
0767.830.323