Take control of your search engine campaigns
Program summary:
Spread over four half-days, the Digicamp search engine advertising training will allow you to acquire a global expertise: strategic approach, campaign implementation, reporting.
The program is designed to maximize interaction between participants and trainer, practice and discovery of the main search engine platforms used in Belgium: Google & Bing.
Main Objectives:
- Develop an effective Search Engine Advertising strategy adapted to your objectives (visibility, engagement, conversions, sales, prospecting)
- Configure your campaigns according to best practices
- Monitor their performance and apply optimization
- Present the results and draw conclusions
=> Download our DigiCamp Search Engine presentation
7 reasons to take our training
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Understand the mechanism of search engine advertising with practical exercises.
- Familiarize yourself with the Google Ads and Bing Ads platforms.
- Develop the right reflexes and know the good practices of SEA
- Create and set up your SEA account
- Optimize your campaigns & your return on investment
- Analyze the performance of your campaigns and reach your goals
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Get your Search Engine Advertising certification at the end of the DigiCamp!
![](https://www.d-asset.be/wp-content/uploads/2022/06/Google_Ads_logo.svg_-241x300.png)
![](https://www.d-asset.be/wp-content/uploads/2022/04/BoostCampSocialMedia-scaled.jpg)
Who is this program for?
Digicamp’s Search Engine Advertising training is designed for professionals who wish to enrich their practical knowledge in this field, including
- Marketing or communication manager of a small or large company, e-commerce site,…
- Digital marketing strategist who needs to deepen his knowledge in SEA.
- Junior/Medior SEA expert who needs to develop his technical & strategic skills.
Whatever your level & your need to improve your skills, we encourage the exchange of experience between participants and interactions with the trainer.
- 14+ years of experience in search engine advertising
- Ex-Head of SEA & SEO
- Experience in agencies & international groups (Universem, OMD, Proximedia,…)
- Team supervision, coaching and training in SEA & SEO
- Management of SEA campaigns, of all types of budgets, in a wide range of industries
![](https://www.d-asset.be/wp-content/uploads/2022/06/D-Asset_CorporatePortrait_020421_JF_01-200x300.jpg)